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Shortlist Edition 2015

Marketing Book of the year Competition 2015 gets into its final stage.
On Saturday 1/02 (midnight London time), public voting was closed.

Here is the shortlist of the 5 books who made it to the final:

In alphabetical order:

BrandShift 210  

Brand Shift

The Future of Brands and Marketing

David Houle, Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead.

Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands of branding in the 21st century.

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CustomerInnovation 210  

Customer Innovation

Customer-centric Strategy for Enduring Growth

Marion Debruyne

A new set of organizations have discovered a new formula. They combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enables them to develop new products and services faster than ever before and they hit the bull's eye in the market.

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Fromgreattogone 210  

From Great to Gone

Why FMCG Companies are Losing the Race for Customers

Peter Lorange, Jimmi Rembiszewski

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ‘Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves.

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TheCustomerCultureImperative 210  

The Customer Culture Imperative

A Leader's Guide to Driving Superior Performance

Linden R Brown, Chris L Brown

For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer Culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector.

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WinningGlobalMarkets 210  

Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

Philip Kotler, Milton Kotler

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City–Centered Marketing:
Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world′s foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city–centered activity.

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Winners MBOTY
h-lijn grey 280



Marketing & Sales Books
h-lijn grey 280



MBOTY goes Mobile
h-lijn grey 280
mboty smartphone ready message 2015
MBOTY 2015




mboty 2015 voting closed with visual2