Shortlist Edition 2015
Marketing Book of the year Competition 2015 gets into its final stage.
On Saturday 1/02 (midnight London time), public voting was closed.
Here is the shortlist of the 5 books who made it to the final:
In alphabetical order:
The Future of Brands and Marketing
In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead.
Customer-centric Strategy for Enduring Growth
A new set of organizations have discovered a new formula. They combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enables them to develop new products and services faster than ever before and they hit the bull's eye in the market.Read more
From Great to Gone
Why FMCG Companies are Losing the Race for Customers
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ‘Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves.
The Customer Culture Imperative
A Leader's Guide to Driving Superior Performance
For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and salesforce.com. It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer Culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector.Read More
Winning Global Markets
How Businesses Invest and Prosper in the World's High-Growth Cities
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City–Centered Marketing: