Winner Edition 2014
Top 5 Marketing Book of the Year 2014
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The Big Lie . . . or interpreting your global customer’s inner life for profit Christophe Jouan, Meabh Quoirin, James Murphy The Big Lie is a route to help your business make better decisions |
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The Meaningful Brand How Strong Brands make More Money Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand’s social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. Read more |
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Digital State How the Internet is Changing Everything What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? |
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Return on Relationship Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR Return on RelationshipTM (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement. Read More |