| Nominated Books |
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Below are the nominated books chosen by EMM, organiser of this global competition to select the Marketing Book of The Year 2013. In alphabetical order: |
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All Eyes East Lessons from the Front Lines of Marketing to China’s Youth The allure of the world's fastest growing economy and largest population is undeniable; global companies crowd into the mainland in search of salvation to offset markets that have peaked or are in decline. China's youth population is composed of 500 million under the age of 30 and is poised to play a vital role in the global economy. Until now, no one has focused on this powerful group and the strategies that succeed with them. Read more |
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Brand Together How Co-Creation Generates Innovation and Re-energizes Brands Nicholas Ind, Clare Fuller, Charles Trevail Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Read more |
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Brandstorm Surviving and Thriving in the New Consumer-Led Marketplace From Marie Antoinette to Lady Gaga, a piercing look at the dangers of runaway brands, and what marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it. |
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Build, Borrow or Buy Solving the Growth Dilemma Laurence Capron, Will Mitchell How should you grow your organization? It's one of the most challenging questions an executive team faces - and the wrong answer can break your firm. The problem is, most firms' growth strategies emphasize just one type of growth - some focus on organic growth (BUILD), others on alliances (BORROW), and some on M&As (BUY). Read more |
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Defending Your Brand How Smart Companies use Defensive Strategy to Deal with Competitive Attacks Defensive strategy is a brutal business; the objective is the drive competitors into the ground and make off with their ideas. It isn't pretty but a good defense can be very effective. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your objectives. If you fail defending your business, you can lose everything. Read more |
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Drucker on Marketing Lessons from the World's Most Influential Business Thinker Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn't approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his well-known treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities. Read more |
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Go Mobile Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. |
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Good Works! Marketing and Corporate Initiatives that Build a better World... And the Bottom Line Philip Kotler, David Hessekiel, Nancy Lee Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! |
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Goodvertising Creative Advertising that Cares Can advertising be a force for good? |
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Innovation in Pricing Contemporary Theories and Best Practices Andreas Hinterhuber & Stephan Liozu Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. Read more |
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Leapfrogging Harness the Power of Surprise for Business Breakthroughs How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did OpenTable come to be? How did Four Seasons become the world's leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? |
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Neurobranding Consumers are reinventing their world. On one hand they are adjusting their expectations and purchasing behavior in light of the new economic circumstances. They are also reinventing the way they socialize, communicate, gather information, make purchases and entertain themselves and others. These changes are facilitated by technology but driven by consumers. It follows that we need a much deeper understanding of how the consumer thinks and makes decisions. |
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Proactive Companies How to Anticipate Market Changes Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance. Read more |
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Socialized How the Most Successful Businesses Harness the Power of Social (Social Century) Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. |
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Tell The Truth Honesty Is Your Most Powerful Marketing Tool Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. |
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The Conversation Company Boost Your Business through Culture, People & Social Media Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. Read more |
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The Fusion Marketing Bible Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing Turbocharge your marketing efforts with the powerful FUSE! Strategy. The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. |
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The Shopper Economy The New Way to Achieve Marketplace Success by Turning Behavior into Currency GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. Read more |
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The Wide Lens A New strategy for Innovation How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail. The truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. Read more |
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Winning the Story Wars Why Those Who Tell - and Live - the Best Stories Will Rule the Future The Story Wars are all around us - they are the battle to be heard in a world of noise and clamor. In our post-broadcast world, most brand and cause messages are swallowed up and forgotten before they reach the light of day. Just a few have been able to breakthrough this clutter by using the only tool that has ever moved minds and changed behaviors - great stories. Read more |
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