Nominated Books

Below are the nominated books chosen by the Advisory Board of Expert Marketeer, organiser of this global competition to select the Marketing Book of The Year 2011.

In alphabetical order:

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Read more

Creative Genius: The Innovation Handbook for Visionaries, Border Crossers and Game Changers
Peter Fisk

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. Read more

How Cool Brands Stay Hot: Branding to Generation Y
Joeri Vandenbergh, Mattias Behrer

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? Read More

Look at More: A Proven Approach to Innovation, Growth, and Change
Andy Stefanovich

Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline . Read More

Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
Leland Harden, Bob Heyman

With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Read more

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Erik Deckers, Jason Falls

Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Read More

Sticky Marketing. Why Everything in Marketing Has Changed and What to do About It
Grant Leboff

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming ‘sticky’. Read More

The Thank You Economy
Gary Vaynerchuk

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Read More

Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace
Sean Moffitt, Mike Dover

In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. Read More

Winning at innovation, The A-F Model
Fernando Trías de Bes, Philip Kotler

Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trías de Bes and Philip Kotler. Read More